|What You Should Know:
Hard Rock never died, it was just brewing in Denver, Co.!
Silence formed in 1990, and have been building a strong fan base in their home state, as
well as throughout the Midwest. Robert Case, the bands manager and mentor, has
cleverly marketed the band with in-store performances in the Media Play stores in
Colorado. When you listen to 'Sad Eyes," imagine the acoustic rock of Alice in Chains and the funk/blues of Blues Traveler. Look
for "Sad Eyes" on VA CD #80.
Robert A Case - 1.719.632.0227
Robert A Case, Steve Avedis & Silence
From The Release: Silence
New Pants Publishing
Robert M. Sanders (vocal/guitar);
Larry Gonzales (guitar,vocals);
Billy Schlitter (bass,guitar,keys,vocals);
Dave Curnow (drums,percussion,vocals);
Bobby Duhamel (keys)
July 11th., 1997
Issue # 11
"Sign Of A Time"; "Sad Eyes";
"Life Goes On."
Contact: Robert A. Case
What you should know:
Together since 1990, Denver's Silence has established a strong
foothold up and down the front range of the Rockies, playing the club circuit regularly,
tying in with several local and regional retail outlets, and by garnering some local radio
airplay.. in 1993, they released their first CD, which not only gathered interest from a
few major labels, it also got their name out there to move them up to a new level of
touring; the following year saw the quartet showcase at the RMMA Music fest in Denver, the
New Music Seminar in New York City and the Philadelphia Music Conference. Since that
time, Silence's sound has gone through an evolution that has taken their music in a
more acoustic and melodic direction. Rather than counting on brash production and
tons of guitar tracks, they've melded their sound down to an essence that's ripe for Adult
Rock Radio to embrace.
"Utilizing hard rock textures from the Eighties, and repackaging them in a
softer, more contemporary, largely acoustic-based style, Silence will please those older
hard rock fans, although it remains to be seen whether they can find acceptance in the
youth market of today. Interesting sound, especially on the Skynard-ish "Outta
Smokes," but, overall, if success is really supposed to be about the songs, Silence
is not always golden." Steven P. Wheeler
(July 7-July 20, 1997)
New Pants Entertainment
Producer: Robert A. Case,
Steve Avedis and Silence
Top Cuts: "M.S.O.M.," "Outta Smokes,"
"Sign Of A Time."
Vol. 26, No.37, January 10, 1997
Performance - The International
Touring Source Magazine
Pullout Spotlight for Silence
Silence Hopes to Make a Big Noise
With Release of New Album
By Tiffany Franke
Despite its quite name, the Denver, Colo.-based band Silence, along with manager Robert
Case of New Pants Entertainment, hopes to make a big noise on the Midwestern college
circuit this year with the release of a second album, Sign Of A Time.
The album is a follow-up to Silences first release Sound of the Rain,
which enjoyed success in the Colorado area, as well as marginal success in other states.
Formed in 1990, the group is comprised of lead vocalist Robert Sanders, drummer Dave
Curnow, lead guitar player Larry Gonzales and bassist Bill Schlitter.
"The four of us just sort of happened to hook up in the same way most bands
get started and it started working," Sanders said. "At the time we played
clubs in Denver like the Broadway and Bangles. We were playing original hard rock, which
was real popular in the area."
Sound of the Rain Whets Industry Appetites
A year later the band put together a demo tape of original material and passed it
along to Case, who at the time was working with several other bands. "We wanted to
get Robs opinion on our music," said Sanders. "I had worked with him on
some other projects and felt like he might be able to help us."
For his part, Case said Silence came to him at a time when he really wasnt that
interested in working with another band. The demo tape, as well as the attitudes of the
four musicians changed his mind. "These are really great guys," he said.
"Theres not one ego in the whole bunch and I felt like they were talented
enough and dedicated enough to stick with it until they were a success. I wanted to see if
I could help them."
To that end, Case brought in a few producer friends of his to help the band put
together a more polished demo. The two-song demo was completed in 1993 and shopped around
to various record labels. "We got some interest from Geffen Records, but they wanted
more songs, more material," Case said. "We basically decided to do a full-blown
CD demo, bur the A&R guy left Geffen and we lost touch. So we did it ourselves at FTM
Studios in Denver." That "demo" titled Sound of the Rain, went on to
become a success on the front range, as evidenced by local air play and lines of people
waiting to purchase the CD at gigs. It did well in other cities as well. According to
Sanders it did well in "weird" places, selling out at record stores in cities
such as Rochester, N.Y. and Cincinnati. "Who knows where and why," he said.
Case said he did "a ton of promotion work" on that release. "I basically
spent about $25,000 on promotion alone. They had never done in-store promotions and they
had never played a live acoustic set, so I worked with them a long time to get them into
these record stores like Media Play. And they discovered that they were very good playing
live acoustic sets. I also had them playing all these obscure, crazy-tablecloth type of
places to get them the experience they needed and we did very well on that record."
So well in fact that the band was invited in 1994 to showcase at the RMMA MusicFest in
Denver, the New Music Seminar in New York and the Philadelphia Music Conference. Songs
from the Sound of the Rain also appeared that year on the Independent Records CD
Sampler for the NARM Convention in San Francisco, the New Music Seminar 15th
Anniversary CD for the New Music Seminar and the Foundations Forum CD Sampler
for the Foundations Forum Conference in Los Angeles.
"After that it started picking up on the industry end," Sanders said.
"We started getting calls to do larger clubs in the area, festivals and college
dates. So we put together a Midwestern college tour."
A Change in Direction Reveals a Sign of a Time
Along with the success of their debut release, the band members were learning
some important lessons about what makes a good album and a few lessons in Marketing 101.
"Sound of the Rain was sent out everywhere and we tried to market it
everywhere all at once and it got a little crazy," said Sanders. "It seemed like
at least one of us had some problem with each song on the album. It was good, basic hard
rock, and even though it was our material, it needed more of our personalities in
"I felt they needed to change their direction more towards the mainstream because
a lot of the hard rock they were playing wasnt current." Said Case. "I
took the philosophy of Boys II Men, how they started out as rap artists and later turned
into ballad masters. They gave the public what it wanted. I also think starting within
your own region and developing a following is the best way to get the word out about a
band, not to mention that it costs a lot less than bouncing around the country trying to
With a waning Colorado interest in any hard rock that wasnt grunge, Silence
headed back to the studio, this time with intentions of making a completely acoustic album
called Sign of a Time.
"We had eight or nine songs that were going to be acoustic," said Sanders.
"But once we got in the studio, they sort of each took on a life of its own. This
album is 180 degrees different from the last album, in that it is more self-produced. It
was just the four of us and Rob Case and our engineer Steve Avedis. I think we came up
with some really good ideas. So even though we added more instruments, its still
kind of acoustic, a little more mellow. This new album has a more 90s feel to it. We
like all the material on this album."
In support of the albums Jan. 22 release, Case plans to book Silence in Denver
area clubs such as Illif Park Saloon (500 capacity) and the X Saloon (1,200) to get them
used to playing in front of a Denver audience again. The band will also make special
in-store appearances at Media Play stores in Colorado, have a record release party in
Denver and begin submitting their work to national showcases. Case also said he is
planning another Midwestern tour.
"Im going to have them do a college tour again, especially in the Midwest,
where Ive been told by a lot of people in the industry that their new sound will
receive a good response. Well be focusing our marketing efforts on states such as
Missouri, Nebraska, Kansas and Illinois. After that well play it by ear as to
Solving the Booking Dilemma
Sanders believes that one of the toughest aspects in becoming a success is dealing
with booking. "The biggest problem that we ever had in booking was that its hard for
the owners of these clubs to understand what you play, yet they wont take the time
to come see you," he said. "If you say youre original hard rock,
youre stereotyped. If you tell them you play acoustic rock, youre stereotyped.
Well, were not a grunge band or a thrash band or a punk band were not
Hootie and the Blowfish. Were just ourselves. So weve basically adapted our
style so that we can play whatever the club owner wants, whether its hard rock or acoustic
or covers. That helps us get dates, which is the only way people are going to know who we
Case said although booking can be tough, he believes the band will be fine. "These
guys are all stable, and theyre willing to do whatever it takes to succeed. They
have a good, marketable sound and I know theyre going to make it all the way."
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